AIR MAX DAY '18

Turning Imagination Into Reality.

For the 4th year running we teamed up with our friends over at Nike Sportswear to craft their global campaign for Air Max Day.

This year's approach takes cues from modern editorial design and hosts an extensive number of assets — from live action, 3D, typographical design, right the way through to cel animation.

See full project here: mvsm.com/project/air-max-day-18

CREDITS —

Client:
Nike Brand Design

Agency:
ManvsMachine

Director:
ManvsMachine

Design & VFX:
ManvsMachine

DOP:
Kaname Onoyama

Art Department: 
Stripeland

Colorist:
Joseph Bicknell @ Cheat

VHS Footage: 
Youth Hymns

Photographic GIFs: 
Kate Bones

Music:
Resonate

Sound Design: 
Resonate

Additional archival imagery supplied by Nike, Inc.